CONTENT OPS - a combination of operations (systems, people, tools, methods) and content.
AN AGILE APPROACH TO CONTENT
Inquisition believes that content and marketing teams can impact bottom line and continuously provide value to their audiences through the way that teams are structured and operate.
This agile approach to content creation ensures that its production is always driven by business goals, is context-aware and saves on costs.
Through a series of workshops, we introduce you to Content Ops by working on your own projects so that you not only internalise the learnings but are also able to produce content experiments immediately applicable and deliver ever increasing value during and after the sessions
Creation of high-performance teams
Agile content marketing principles
Customer-centric content customisation
Methods for measuring content efforts
Culture of customer-centricity
Framework for creating high-performing content
Ongoing customer research
Save on production and marketing costs
Personalised content for customers
Increased return on work
WHERE TO START
Book a half-day or full-day workshop to introduce the method in a series of practical exercises.
A series of coaching-sessions which introduce the Content Ops method whilst working toward a desirable business outcome
"Inquisition’s practical, implementable approach enabled our team to learn new skills and apply them within a very quick timeframe.
Inquisition encouraged us to become far more conscious of data and results in our approach, and also helped us see how we could build regular testing and experiments into our activities."
-- — Amanda Spoor - BrightRock